Written by three industry veterans, THE TRAVEL ADVISOR'S HANDBOOK is the #1 best-selling essential guide for both new and seasoned advisors. The book covers a wide scope of topics, from starting your agency to advanced concepts in sales and marketing techniques, websites and social media, hosting your own travel events, and much more.
The authors are three travel industry veterans - Michael Akana, ECCS, Christopher Grum, ECC, and Scott McAlister, ECC.
The book also includes a glossary and definitions of frequently used travel acronyms. Readers are encouraged to use this companion website to interact with other advisors, discuss topics in the book, and share their own best practices.
Foreword written by Charles Sylvia, ECC - VP, Industry & Trade Relations - Cruise Lines International Association (CLIA).
