Meet the Authors
Michael Akana, ECCS
Christopher Grum, ECC
Scott McAlister, ECC
Mentoring & Consulting
Workshops, Seminars & Personal Appearances
Bonus Content
Chapter 1 - So You Want to Be A Travel Advisor?
Chapter 2 - Being a Travel Advisor - Fact vs. Fiction
Chapter 3 - Starting Your Own Agency vs. Joining an Established Agency
Chapter 4 - Creating a New Agency
Chapter 5 - Branding
Chapter 6 - Best Practices
Chapter 7 - Ethics
Chapter 8 - Websites & Social Media
Chapter 9 - CRM
Chapter 10 - Behind the Scenes
Chapter 11 - The Early Years
Chapter 12 - Marketing
Chapter 13 - Events (Cruise Nights)
Chapter 14 - BDMs
Chapter 15 - Ship/Site Inspections
Chapter 16 - Groups
Chapter 17 - Conventions & Seminars
Chapter 18 - Sales
Chapter 19 - Philanthrophy
Chapter 20 - Advocacy & Politics
Chapter 21 - The Internet & Forums
Chapter 22 - Special Needs Travel
Chapter 23 - Even Experts Can Say "I Don't Know"
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Reviews
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BONUS CONTENT
Chapter Ten
Behind the Scenes
Author Chat
AUTHOR CHAT - CHAPTER TEN
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