BONUS CONTENT

Chapter Five

Branding

CLEVER LOGOS

Here are two of the logos mentioned in the chapter.


Fed Ex Logo

Do you see the arrow within the logo?



Miss Saigon poster

Can you see the woman's face hidden within the helicopter? She's the main character of the story.



"Crazy People"

Here is a clip from the movie referenced in this chapter. WARNING: This clip is rated PG-13.