• Meet the Authors
    • Michael Akana, ECCS
    • Christopher Grum, ECC
    • Scott McAlister, ECC
    • Mentoring & Consulting
    • Workshops, Seminars & Personal Appearances
  • Bonus Content
      • Chapter 1 - So You Want to Be A Travel Advisor?
      • Chapter 2 - Being a Travel Advisor - Fact vs. Fiction
      • Chapter 3 - Starting Your Own Agency vs. Joining an Established Agency
      • Chapter 4 - Creating a New Agency
      • Chapter 5 - Branding
      • Chapter 6 - Best Practices
      • Chapter 7 - Ethics
      • Chapter 8 - Websites & Social Media
      • Chapter 9 - CRM
      • Chapter 10 - Behind the Scenes
      • Chapter 11 - The Early Years
      • Chapter 12 - Marketing
      • Chapter 13 - Events (Cruise Nights)
      • Chapter 14 - BDMs
      • Chapter 15 - Ship/Site Inspections
      • Chapter 16 - Groups
      • Chapter 17 - Conventions & Seminars
      • Chapter 18 - Sales
      • Chapter 19 - Philanthrophy
      • Chapter 20 - Advocacy & Politics
      • Chapter 21 - The Internet & Forums
      • Chapter 22 - Special Needs Travel
      • Chapter 23 - Even Experts Can Say "I Don't Know"
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BONUS CONTENT

Chapter Six

Best Practices

Author Chat

AUTHOR CHAT - CHAPTER SIX

Extras

"Pretty Woman"

Here is a clip from the movie referenced in this chapter.




"Star Trek III: The Search for Spock"

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Links

Links

Here are links to things mentioned in this chapter.


  • Carnival's Independent Agents Team (CIAT) Facebook Page
  • Jamie Paiko - Vice President of Sales, North America - Cunard's Facebook Page
  • Michelle Sutter - Vice President, North America Sales at Holland America Line's Facebook Page
  • Charles Sylvia, ECC - VP, Industry & Trade Relations Cruise Lines International Association's Facebook Page
  • QuickBooks
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  • Christopher Grum, ECC
  • Scott McAlister, ECC
  • Mentoring & Consulting
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  • Chapter 1 | Chapter 2 | Chapter 3
  • Chapter 4 | Chapter 5 | Chapter 6
  • Chapter 7 | Chapter 8 | Chapter 9
  • Chapter 10 | Chapter 11 | Chapter 12
  • Chapter 13 | Chapter 14 | Chapter 15
  • Chapter 16 | Chapter 17 | Chapter 18
  • Chapter 19 | Chapter 20 | Chapter 21
  • Chapter 22 | Chapter 23
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